Oppermann Associates managed the implementation of the new brand identity for Ireland’s largest bank.
A signage manual was devised to ensure brand image consistency across a diverse network of 200 plus building sizes and styles.
The new identity, created by Originate, “reflects AIB’s strength but manages to retain a friendly tone. The new logo shape is more balanced and less hierarchical”.
Overall, it represents “the customer’s need for a simpler, friendlier and more flexible banking experience”.
This project to due to complete in November 2017.