AIB New Brand Identity Nationwide


Oppermann Associates managed the implementation of the new brand identity for Ireland’s largest bank.


A signage manual was devised to ensure brand image consistency across a diverse network of 200 plus building sizes and styles.


The new identity, created by Originate, “reflects AIB’s strength but manages to retain a friendly tone.  The new logo shape is more balanced and less hierarchical”.


Overall, it represents “the customer’s need for a simpler, friendlier and more flexible banking experience”.


This project to due to complete in November 2017.

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